2010 Toyota 4Runner faithfully sticks to the formula it helped create
Toyota has made some serious money over the past couple of decades by making safe, reliable vehicles. There have been a few models, like the Supra and Celica, that have appealed to the enthusiast, but the rest of America hasn’t really seemed to care. New Toyota chief Akio Toyoda has promised to change that paradigm, however, pledging to inject new vehicles with much-needed soul. But do we have to wait a few years for Toyota’s designers and engineers to come up with something new and exciting? Maybe not.
While the enthusiast-inspired products like the FT-86 coupe are still a ways off, off-roading types have a new Toyota to test drive: the 2010 4Runner. We’ve long known that the 4Runner has been perfectly capable of wrestling with a bit of mud, as it helped define America’s sport-utility genre along with the original Jeep Cherokee way back in 1984. But this new model is at once bigger, more capable and more luxurious – and its styling has been designed to stand out in an admittedly thinning crowd of proper SUVs. We spent a week with a Magnetic Grey Metallic 4WD SR5 to see if Toyota has been right to stand by its mid-size mainstay while the rest of the automaking world has been busy turning its body-on-frame gas-guzzlers into pump-friendly softroaders.
It’s Not Even Out Yet: Toyota reportedly upping price on FT-86
Toyota touts its hotly anticipated FT-86 coupe as a quick, light and attractive sports car for the masses. One of its strongest selling points is a price tag that reportedly hovering somewhere around $20,000 in base form, making the rear-drive coupe an affordable option for cash-strapped enthusiasts.
However, a report from Autocar claims that higher than expected development costs could derail any dreams of a good looking, inexpensive FT-86. The British site sites unnamed Toyota sources as saying that the base price of the little coupe has shot from £13,000 ($20,000 in U.S. funds) to £15,000 ($23,000 U.S.), with a range-topper coming in at £17,000 ($26,000 U.S.). Further, Autocar reports that Toyota sports vehicle department head Tetsuya Tada says that the company has increased the targeted FT-86 age group has been bumped by a full 10 years from the 30s to the 40s.
