2010 New York Auto Show Live:2011 Hyundai Equus arrives to take on the big guns
When the first Hyundai Excels rolled onto American roads in the late-1980s, it was hard to image the Korean automaker getting taken seriously as a builder of budget cars. Taking on the likes of Mercedes-Benz and BMW would have been an absurd thought. And yet later this year that is exactly what Hyundai is doing as the new Equus begins to arrive at American dealers.
Visually, the the Equus hasn’t changed much in its trip across the Pacific. For the U.S. market, the winged hood ornament had been discarded in favor of a flush mounted badge with the same logo that adorned the trunk lid of the Korean market model. The bars of the grille have been replaced with horizontal slats that make it look more like the Genesis sedan.
The Equus is equipped with all the techno-gimmickry one expects in a big luxury sedan today, including adaptive cruise control and navigation. The 4,376-pound is suspended on electronically controlled air springs and power comes from a 385 horsepower version of the 4.6-liter Tau V8 already seeing duty in the Genesis. The only thing the Equus lacks compared to a Lexus or Benz is an oversized sticker price. Hyundai says the Equus will be priced in the mid $50,000 range when it goes on sale later this year.

Categories: Auto Show, Hyundai, New York Auto Show, Sedans/Saloons Tags:
All-wheel-drive BMW Alpina B7 xDrive slated for New York debut
Next Wednesday at the New York Auto Show, Hyundai will unveil its first U.S. market hybrid model based on the just released Sonata sedan, which thoroughly impressed us during our recent review. Unlike the Fusion and Camry hybrids which are barely distinguishable from their conventional counterparts, the Sonata Hybrid gets a completely new front fascia. The new look adds a massive lower grille inspired by the Blue-Will Concept that shown at the Detroit Auto Show in January.
We believe the Sonata hybrid will retain the same 2.4-liter direct injected inline-four found in the sedans that are on sale now. However, it may be re-tuned to operate on the more efficient Atkinson cycle like other hybrids. Unlike the gas-electrics from Ford and Toyota, Hyundai’s system is expected to use a conventional six-speed automatic gearbox in conjunction with a 30 kilowatt electric motor.

Categories: Auto Show, Hybrid, Hyundai, New York Auto Show Tags:

